General Mills Foods, Inc. provides both local and imported General Mills products.

LOCAL
Gold Medal offers locally manufactured all-purpose flour, and Pillsbury covers a range of local flour mixes, from sweet to savory. Combined, Gold Medal and Pillsbury make General Mills the market leader in retail flour mix sales.

IMPORTED
General Mills Foods imports the brands Betty Crocker, Old El Paso, Bacos and Progresso.

Häagen-Dazs Marketing, a subsidiary of General Mills Foods, sells Häagen-Dazs ice cream through retail channels and franchised Häagen Dazs Shops.

Pillsbury^®
Pillsbury is the country’s No. 1 brand in the flour baking mixes category, and holds a strong position in the hotcakes segment. Kids find hotcakes delicious for breakfast, and moms love to serve them because they are fortified with vitamins A, B1 and B2, plus iron, and are certified by the Philippine Department of Health with the Sangkap Pinoy Seal.

We bring one-step convenience and exceptional taste to merienda favorites such as Pillsbury chocolate hotcakes, leche flan, maja blanca, cookies and other easy-to-do, no-fuss delicious desserts. Just add water or milk.

Regarded as a baking authority, with more than 100 years of experience around the world, Pillsbury has the top brands in the Philippine cake and brownie baking mix, and no-bake dessert mix segments. It is the trusted brand in all-purpose flour and cornstarch – known for its superior quality when used as cooking ingredients for everyday deep-fried or sautéed dishes.

Pillsbury also offers Crispee one-step coating mix for the ultimate fried chicken. Made with enriched flour and special spices that make fried dishes extraordinarily delicious and crispy, the product is available in Original, Garlic and Hot & Spicy.

We also offer Pillsbury hotcake syrup in the Philippines and Southeast Asia.

Betty Crocker^®
This world-famous brand offers Filipino consumers a premium line of luscious desserts through Betty Crocker SuperMoist cake, brownie and muffin mixes.

Old El Paso^®
We bring a fun and flavorful Mexican food experience to Filipino family meals with Old El Paso taco kits, seasoning and sauce, as well as with salsas and nacho sauce.

Other Brands
Progresso: rich, creamy condensed soups for a hearty meal; flavorful bread crumbs
Bacos: bacon-like chips and bits ideal for salad and pasta

Häagen-Dazs^®
The world’s leading super premium ice cream is available in select supermarkets, hotels, restaurants and country clubs.

Consumers can also enjoy creations at the Häagen-Dazs Shops in Glorietta, Greenbelt, Alabang Town Center, Rockwell, Shangri-La, Eastwood Libis and Greenhills. See our Philippine’s Häagen-Dazs Shops locator for a complete listing.

General Mills is committed to providing the best from start to finish in terms of quality products, customer service, technical support and training.

For questions or comments, please contact us.